TWITTER MAKES FOOTBALL FUN!
TWITTER (TWTR $18.30 +0.22), made a grand statement in streaming live football on it's feed for all those who want to get their fill of the great American past-time. On Thursday night, Twitter streamed its first ever NFL season football game, with the main purpose of attracing more users to the site. It was a resounding success and marks additional moves to become the "every man's" site. Considering the plethora of individuals, huddling around living room televisions, bar tops and lounges, this marks a return to the olden days of individuals being able to also use the media of the day, (i.e. apps like the little blue bird with its distinctive chirp). It's just like hand held transistor radios that were used back in the day.
The NFL is one of the most watched public media sports in the world, with the United States leading the charge. In data from "tvbythenumbers.zap2it.com", it's reported that a resounding 64% of Americans watch the coveted sporting event, with 73% of men and 55% of women watching games. Is there no surprise that TWITTER would be eager to test its technology on this great way to reach additional users?
Of course not, but the idea that the organization would take an alternate path, utilizing it's medium to provide a service, brings a whole new dynamic. The organization has done something to increase its market share; reaching additional users that never thought of TWITTER as an app that streams sports events in real-time. Can other organizations take the hint and find additional ways to make their brand more flexible and diverse, thereby reaching different audiences in the process? Here are some suggestions to follow the model.
*Organizations can listen to the individuals who see a different perspective in the utilization of the resources of the group. Is there some way to include hobbies and outside interests of those employed by the organization to find different products and services, as well as new customers?
*Organizations should strategically plan to reach customers through small revisions to products and services. In many ways, there is nothing new to the idea of tweaking how existing business is done, to reach different types of customers.
*Organizations should make sure they focus on staying on mission and inviting new ways to reach different groups of customers.
Congratulations to TWITTER for it's latest app success....could the NBA, NHL, NASCAR, WNBA, PGA, WWE, WWF, MLB, FIFA,USTA,IBF/WBO/WBA, and many others be next? Maybe a whole TWITTER site dedicated to sports...again...CONGRATS!
TPP...
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